So let me start off by saying that I pretty much love everything about this email from the folks over at REI. The subject line, the visible text, the body, everything. As far as I’m concerned, this is pretty much the exact right way to do a clearance sale email. Subject Line and Visible Text…
For the past several years, email marketers have tried using emojis in their subject lines in order to drive opens. The concept makes sense, as we’re looking for just about anything to make our emails stand out in very crowded inboxes. The problem though is that they either get overused or the emojis simply don’t…
Ah, the clearance sale. Take all the stuff that didn’t sell, throw it on a page with deep discounts, cross your fingers, and hope to move some dead inventory. The clearance sale email announcement gets handled in several different ways, but today we’ll look at how the folks at Kohl’s makes the announcement. Subject Line…
Today’s email comes from the folks over at TripAdvisor.com and is a perfect example of how abandonment emails work. Ok, technically it isn’t a true cart abandon, but it was sent as a result of my browsing through things to do in La Jolla (as I’ll be heading there in a couple months for a…
Today’s email comes from the folks over at Wine.com. The focus of the email is pushing an extra 10% savings on cases of wine (pretty sweet deal in my opinion). Let’s take a look and see what we’ve got: Subject Line and Visible Text Wine.com grabs our attention with a subject line that reads “Sale…