Today’s email discussion looks at the concept of using free shipping as a lead offer. The folks at The Sock Drawer over in SLO sent an offer my way, so let’s review and discuss: Subject Line and Visible Text Given the fact that most customers see free shipping as an expected offer, generating interest and…
Today, we’re looking at an introduction email from the folks over at Smartwool. For anyone not familiar with the brand, they make one of the most comfortable, longest lasting socks I’ve ever worn. High quality socks with a price point that reflects the quality. With that said, let’s take a look at how Smartwool introduces…
This is an interesting one. I saw an email this morning from the folks over at Hot Topic promoting a Harry Potter sale. The email looks great, but I found the subject line to be a bit disappointing. Let’s discuss: Subject Line and Visible Text First off, let me say that I do appreciate the…
Ah, the storewide sale. As I have mentioned in previous posts, the storewide sale can be a significant challenge from an email production standpoint, as the temptation is always to jam as much best selling, on sale stuff into your email in order to entice curious customers. Let’s take a look and see how the…
Columbus Day is coming up in a few days, which means that I’m waking up this morning to a Promotions box that’s starting to fill with Columbus Day Sale announcements. As every email marketer knows, the biggest challenge with email is simply coming up with a topic to discuss on a regular (or for most…