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Email Analysis – Sock Drawer Free Shipping

Posted on October 17, 2019October 17, 2019 by Mike

Today’s email discussion looks at the concept of using free shipping as a lead offer. The folks at The Sock Drawer over in SLO sent an offer my way, so let’s review and discuss: Subject Line and Visible Text Given the fact that most customers see free shipping as an expected offer, generating interest and…

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Email Analysis – Smartwool Intro

Posted on October 16, 2019October 16, 2019 by Mike

Today, we’re looking at an introduction email from the folks over at Smartwool. For anyone not familiar with the brand, they make one of the most comfortable, longest lasting socks I’ve ever worn. High quality socks with a price point that reflects the quality. With that said, let’s take a look at how Smartwool introduces…

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Email Analysis – Hot Topic “Accio!”

Posted on October 15, 2019October 16, 2019 by Mike

This is an interesting one. I saw an email this morning from the folks over at Hot Topic promoting a Harry Potter sale. The email looks great, but I found the subject line to be a bit disappointing. Let’s discuss: Subject Line and Visible Text First off, let me say that I do appreciate the…

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Email Analysis – Untuckit Storewide Sale

Posted on October 14, 2019October 14, 2019 by Mike

Ah, the storewide sale. As I have mentioned in previous posts, the storewide sale can be a significant challenge from an email production standpoint, as the temptation is always to jam as much best selling, on sale stuff into your email in order to entice curious customers. Let’s take a look and see how the…

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What To Do About Columbus Day

Posted on October 11, 2019October 11, 2019 by Mike

Columbus Day is coming up in a few days, which means that I’m waking up this morning to a Promotions box that’s starting to fill with Columbus Day Sale announcements. As every email marketer knows, the biggest challenge with email is simply coming up with a topic to discuss on a regular (or for most…

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