When most email marketers think about segmenting their lists, one of the lesser used (but highly effective) tactics available is segmenting by geography. This select gets used quite a bit by direct marketers, but email marketers tend to overlook this option. Why is it so overlooked? Simply put, you need to think a little outside…
The Risks and Rewards of Changing Your “From” Name
Yesterday’s email from Bounty Hunter Wine got me thinking. Occasionally I will get emails from companies where a company will use a personal name or a variant of their company name in the “From” section of the email. It is an interesting strategy used to make an email stand out from the rest of your…
Email Analysis – Bounty Hunter (Single Product)
Today’s email comes from the fine folks over at Bounty Hunter Wine. For those not familiar with the company, they’re from Napa and they sell short run and harder to find wines. They also happen to do a wonderful job with their product copy. Let’s take a look: Subject Line and Visible Text As part…
Email Analysis – Williams Sonoma Cookware Sale
Today’s email comes from the folks over at Williams Sonoma. They’re launching a big cookware sale, so let’s take a look and see how they’re promoting it through email: Subject Line and Visible Text Let me start by saying I liked the content of the subject line that Williams Sonoma used for this email. What…
List Segmentation Strategies – New Users
List segmentation is nothing new. It is one of the many carryover strategies from direct mail and just like with old school mailings, it works well with email marketing. The basic idea of list segmentation is to simply take your customer list and put your customers on different lists based on demographics, psychographics, geographics, buying…