Email Marketing Tactics and Strategies To Get You Back On Track
Ah, the clearance sale. Take all the stuff that didn’t sell, throw it on a page with deep discounts, cross your fingers, and hope to move some dead inventory. The clearance sale email announcement gets handled in several different ways, but today we’ll look at how the folks at Kohl’s makes the announcement. Subject Line…
Today’s email comes from the folks over at TripAdvisor.com and is a perfect example of how abandonment emails work. Ok, technically it isn’t a true cart abandon, but it was sent as a result of my browsing through things to do in La Jolla (as I’ll be heading there in a couple months for a…
Today’s email comes from the folks over at Wine.com. The focus of the email is pushing an extra 10% savings on cases of wine (pretty sweet deal in my opinion). Let’s take a look and see what we’ve got: Subject Line and Visible Text Wine.com grabs our attention with a subject line that reads “Sale…
Today’s email comes from the folks over at Bose. Bose is a company I would call an infrequent emailer. I don’t see emails from them very often, which isn’t a huge surprise given their limited product line. When a company only has a handful of products, you can burn your email list out really fast…
Today we’re taking a break from the standard sales emails to look at the importance of customer engagement and retention. We go back to the fine folks at Traeger Grills for a fine example of how a company can use content to build customer loyalty, engagement and retention. Subject Line and Visible Text Traeger does…