One of the things that always surprises me is when I see companies batch blasting their full email list without thinking about the negative ramifications. Simply put, if you’re not paying attention to your list’s open rates and bounce rates, you are doing yourself a disservice. With that in mind, here are a couple of…
The Veteran’s Day Dilemma
As email marketing folk, we do love to exploit celebrate every holiday on the traditional calendar (not to mention all the weird, quirky and completely made up ones). Why is it then, that when I looked at my promotions box this afternoon, I only saw three (3) emails referencing Veteran’s Day in the subject line?…
Welcome Series Done Right – TOMS
Let me just say, I love what TOMS does with their email marketing. They have such a clear understanding of how to do email right. A perfect example of this is the short, but high impact introduction series they send out. For those who are not familiar with this email marketing tactic, it goes something…
Email Analysis – Smartwool Monthly Drop
When it comes to email, arguably the biggest challenge a marketer faces is simply coming up with things to talk about. Content is an insatiable monster, so finding creative ways to feed the beast in order to keep useful and interesting emails flowing is an absolute imperative. With that in mind, let’s look at one…
List Segmentation Strategies – Geographical
When most email marketers think about segmenting their lists, one of the lesser used (but highly effective) tactics available is segmenting by geography. This select gets used quite a bit by direct marketers, but email marketers tend to overlook this option. Why is it so overlooked? Simply put, you need to think a little outside…