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The Risks and Rewards of Changing Your “From” Name

Posted on October 31, 2019 by Mike

Yesterday’s email from Bounty Hunter Wine got me thinking. Occasionally I will get emails from companies where a company will use a personal name or a variant of their company name in the “From” section of the email. It is an interesting strategy used to make an email stand out from the rest of your…

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Email Analysis – Bounty Hunter (Single Product)

Posted on October 30, 2019 by Mike

Today’s email comes from the fine folks over at Bounty Hunter Wine. For those not familiar with the company, they’re from Napa and they sell short run and harder to find wines. They also happen to do a wonderful job with their product copy. Let’s take a look: Subject Line and Visible Text As part…

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Email Analysis – Williams Sonoma Cookware Sale

Posted on October 29, 2019 by Mike

Today’s email comes from the folks over at Williams Sonoma. They’re launching a big cookware sale, so let’s take a look and see how they’re promoting it through email: Subject Line and Visible Text Let me start by saying I liked the content of the subject line that Williams Sonoma used for this email. What…

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List Segmentation Strategies – New Users

Posted on October 24, 2019October 24, 2019 by Mike

List segmentation is nothing new. It is one of the many carryover strategies from direct mail and just like with old school mailings, it works well with email marketing. The basic idea of list segmentation is to simply take your customer list and put your customers on different lists based on demographics, psychographics, geographics, buying…

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Email Analysis – Sock Drawer Free Shipping

Posted on October 17, 2019October 17, 2019 by Mike

Today’s email discussion looks at the concept of using free shipping as a lead offer. The folks at The Sock Drawer over in SLO sent an offer my way, so let’s review and discuss: Subject Line and Visible Text Given the fact that most customers see free shipping as an expected offer, generating interest and…

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