Today’s emails come from the folks over at Lululemon. Once again, we have a fantastic example of a solid, two email welcome series. Upon signing up, I received the following email with the subject line “We’re so excited you’re here”: This is everything a first email in a welcome series should be. It introduces the…
One of the things that always surprises me is when I see companies batch blasting their full email list without thinking about the negative ramifications. Simply put, if you’re not paying attention to your list’s open rates and bounce rates, you are doing yourself a disservice. With that in mind, here are a couple of…
As email marketing folk, we do love to exploit celebrate every holiday on the traditional calendar (not to mention all the weird, quirky and completely made up ones). Why is it then, that when I looked at my promotions box this afternoon, I only saw three (3) emails referencing Veteran’s Day in the subject line?…
Let me just say, I love what TOMS does with their email marketing. They have such a clear understanding of how to do email right. A perfect example of this is the short, but high impact introduction series they send out. For those who are not familiar with this email marketing tactic, it goes something…
When it comes to email, arguably the biggest challenge a marketer faces is simply coming up with things to talk about. Content is an insatiable monster, so finding creative ways to feed the beast in order to keep useful and interesting emails flowing is an absolute imperative. With that in mind, let’s look at one…