Today’s email comes from the folks at The Sock Drawer who are getting an early jump on Valentine’s Day. I received this email on Jan 17th, so that’s a full four weeks before the greatest of all Hallmark Holidays. Let’s take a look:
Subject Line and Visible Text
For this email, we get the following for a subject line:
There’s quite a bit to like about this subject line. The topic of the email is clear, the use of an emoji is both targeted and relevant, and the length fits nicely in both desktop and mobile viewing.
In addition, they provide visible text that reads “Romantic patterns, sets for couples and more!“. Like the subject line, the visible text is well within the length constraints for all major email clients. The text also provides a more detailed lead into the core content focus of the email, perfectly setting expectations.
The body of the email is also well done, as it delivers on the promises of the subject line and visible text. The body copy and images offer examples of Valentine’s Day themed patterns and sets for couples. It also takes the time to provide an offering for those looking to spend the day with friends instead of partners, including a section for “Galentine’s Day” (a lovely callout to a favorite Parks and Rec creation).
Ultimately, the only squabble I have with the email itself is the timing of it. While I understand that Valentine’s Day is likely a very major holiday for the company, starting the push four weeks out seems a bit early. Assuming we’re looking at a 5-7 day shipping window, there’s still quite a bit of time before the event. They do get to take advantage of being first (which makes their email stand out, but it just feels a bit early to start thinking about Valentine’s Day gifting. It should be noted however, that the company has gone all out for this holiday, as they have already themed their front page to mirror the email offer.