Today’s email comes from the fine folks over at Bounty Hunter Wine. For those not familiar with the company, they’re from Napa and they sell short run and harder to find wines. They also happen to do a wonderful job with their product copy. Let’s take a look:
Subject Line and Visible Text
As part of the company’s “Pick 6” promotion, Bounty Hunter Wine has decided to feature a fun little Zin from Amador County. The subject line is pretty to the point, stating “Gold Standard in Zin for Amador County!” while the visible text reads “100 Point Winemaker Strikes Again! A New Way to WIN! Highly Rated. Deep Discounts. N…”.
If you’re a wino like me, you know exactly what they’re driving at with this subject line. The visible text adds some flair, however there are a couple of issues. They state “a new way to win”, which doesn’t make much sense. They also go over the character limit, truncating the remainder of the teaser message.
Ultimately, I like both. The biggest issue I have with this email is actually the sender name. Instead of self-identifying, the company gets a little cute, changing the name of the email to “Pick 6”. This can work with the right audience, but for this company and this product, I’d prefer they didn’t play with the send name.
Email Body Copy
Again, I really like what they’ve done with the email body. It is short and to the point with a solid visual and a fantastic quote that tells you pretty much all you need to know about the wine. It looks good and it is extremely easy to digest.
The only area where I would have liked to see more information is with the discussion of the Pick 6 promotion. They state in the email that it’s “a new way to win at wine” (which I’m seeing now ties back to the teaser text), but it doesn’t really tell you much about the actual program.
Overall, a very solid little email from Bounty Hunter.