Today’s email comes from the fine folks over at Bombas. As many are doing at this time of the year, Bombas is using this email to circle back to New Year’s Resolutions, which, let’s face it, are pretty much always “get in shape and lose weight”.
While this email message is popular for early January, it can be challenging to deliver the message in a positive and proactive manner. Let’s take a look and see how Bombas does with this concept:
There’s a lot to like about this email. First, the subject line:
“Comfy Socks for Hard Resolutions”
With this simple but effective subject line, Bombas recognizes the most challenging aspect of the New Years Resolution – they’re hard to keep. The recognition of this fact will likely resonate with customers in a positive way. The subject line also gives a solution to this problem by offering “comfy socks” to help.
The visible text then reads as follows:
“Resolutions are hard. We can’t make them any easier. But with socks designed to keep you coo…”
Rather than writing a unique line of visible text, Bombas decides to just use a truncated version of the copy from the email. This is a bit of a mistake in my opinion. While the full line of copy (as seen in the body of the email) is a positive, the way the message gets truncated actually works against the message of the subject line.
As to the body of the email, it looks great. The copy reads well, the images are clean and crisp, the product offerings deliver on the promise of the subject line, and the overall look of the email is in line with standard Bombas branding.