Today’s email discussion looks at the concept of using free shipping as a lead offer. The folks at The Sock Drawer over in SLO sent an offer my way, so let’s review and discuss: Subject Line and Visible Text Given the fact that most customers see free shipping as an expected offer, generating interest and…
This is an interesting one. I saw an email this morning from the folks over at Hot Topic promoting a Harry Potter sale. The email looks great, but I found the subject line to be a bit disappointing. Let’s discuss: Subject Line and Visible Text First off, let me say that I do appreciate the…
Today we’re going back to the folks at Cabela’s to look at another event based email. Unlike the last event based email I discussed from Cabela’s, this one does a much better job of building a promotion around an important event for their core customers. Subject Line and Visible Text For this email, the subject…
Today’s email comes from the folks over at Cabelas. Hunting and fishing represents the vast majority of their business, so it comes as no surprise that they would send an email promoting this day (officially the 4th Saturday of every September). Subject Line and Visible Text In terms of a subject line, Cabela’s does a…