Email Marketing Tactics and Strategies To Get You Back On Track
First, let me start by saying that not everyone loves these types of emails. Done the right way, April Fool’s products and emails are a great way to give your customers a chuckle while still getting some solid branding and sales traction. Today’s example absolutely shows the right way to do an April Fool’s product/email…
Today’s email comes from the fine folks over at Bombas. As many are doing at this time of the year, Bombas is using this email to circle back to New Year’s Resolutions, which, let’s face it, are pretty much always “get in shape and lose weight”. While this email message is popular for early January,…
Today’s email comes from the fine folks over at Bounty Hunter Wine. For those not familiar with the company, they’re from Napa and they sell short run and harder to find wines. They also happen to do a wonderful job with their product copy. Let’s take a look: Subject Line and Visible Text As part…
Today’s email comes from the folks over at Wine.com. The focus of the email is pushing an extra 10% savings on cases of wine (pretty sweet deal in my opinion). Let’s take a look and see what we’ve got: Subject Line and Visible Text Wine.com grabs our attention with a subject line that reads “Sale…
Today’s email comes from the folks over at Bose. Bose is a company I would call an infrequent emailer. I don’t see emails from them very often, which isn’t a huge surprise given their limited product line. When a company only has a handful of products, you can burn your email list out really fast…