A couple weeks ago, my wife sent me a link to a company called Public Rec. We travel a decent amount (or at least we did before COVID-19 upended everyone’s lives) and she knows how much I hate flying in uncomfortable clothes along with my refusal to wear sweatpants in public. Needless to say, I’ve…
One of the things that always surprises me is when I see companies batch blasting their full email list without thinking about the negative ramifications. Simply put, if you’re not paying attention to your list’s open rates and bounce rates, you are doing yourself a disservice. With that in mind, here are a couple of…
As email marketing folk, we do love to exploit celebrate every holiday on the traditional calendar (not to mention all the weird, quirky and completely made up ones). Why is it then, that when I looked at my promotions box this afternoon, I only saw three (3) emails referencing Veteran’s Day in the subject line?…
When most email marketers think about segmenting their lists, one of the lesser used (but highly effective) tactics available is segmenting by geography. This select gets used quite a bit by direct marketers, but email marketers tend to overlook this option. Why is it so overlooked? Simply put, you need to think a little outside…
Yesterday’s email from Bounty Hunter Wine got me thinking. Occasionally I will get emails from companies where a company will use a personal name or a variant of their company name in the “From” section of the email. It is an interesting strategy used to make an email stand out from the rest of your…