One of the things that always surprises me is when I see companies batch blasting their full email list without thinking about the negative ramifications. Simply put, if you’re not paying attention to your list’s open rates and bounce rates, you are doing yourself a disservice. With that in mind, here are a couple of…
Category: Email Strategy
The Veteran’s Day Dilemma
As email marketing folk, we do love to exploit celebrate every holiday on the traditional calendar (not to mention all the weird, quirky and completely made up ones). Why is it then, that when I looked at my promotions box this afternoon, I only saw three (3) emails referencing Veteran’s Day in the subject line?…
List Segmentation Strategies – Geographical
When most email marketers think about segmenting their lists, one of the lesser used (but highly effective) tactics available is segmenting by geography. This select gets used quite a bit by direct marketers, but email marketers tend to overlook this option. Why is it so overlooked? Simply put, you need to think a little outside…
The Risks and Rewards of Changing Your “From” Name
Yesterday’s email from Bounty Hunter Wine got me thinking. Occasionally I will get emails from companies where a company will use a personal name or a variant of their company name in the “From” section of the email. It is an interesting strategy used to make an email stand out from the rest of your…
List Segmentation Strategies – New Users
List segmentation is nothing new. It is one of the many carryover strategies from direct mail and just like with old school mailings, it works well with email marketing. The basic idea of list segmentation is to simply take your customer list and put your customers on different lists based on demographics, psychographics, geographics, buying…