Columbus Day is coming up in a few days, which means that I’m waking up this morning to a Promotions box that’s starting to fill with Columbus Day Sale announcements. As every email marketer knows, the biggest challenge with email is simply coming up with a topic to discuss on a regular (or for most…
Category: Email Strategy
The Wrong Way To Do Cause Marketing in Email
Today’s email comes from the folks at Park DIA (a parking provider for the Denver International Airport). I love cause based marketing, but this is not the way to go. The idea behind it is fine, but the implementation leaves a lot to be desired. Subject Line and Visible Text For the subject line, Park…
The Problem with Subject Line Emojis
For the past several years, email marketers have tried using emojis in their subject lines in order to drive opens. The concept makes sense, as we’re looking for just about anything to make our emails stand out in very crowded inboxes. The problem though is that they either get overused or the emojis simply don’t…