Ah, the storewide sale. As I have mentioned in previous posts, the storewide sale can be a significant challenge from an email production standpoint, as the temptation is always to jam as much best selling, on sale stuff into your email in order to entice curious customers. Let’s take a look and see how the…
So let me start off by saying that I pretty much love everything about this email from the folks over at REI. The subject line, the visible text, the body, everything. As far as I’m concerned, this is pretty much the exact right way to do a clearance sale email. Subject Line and Visible Text…
Ah, the clearance sale. Take all the stuff that didn’t sell, throw it on a page with deep discounts, cross your fingers, and hope to move some dead inventory. The clearance sale email announcement gets handled in several different ways, but today we’ll look at how the folks at Kohl’s makes the announcement. Subject Line…