Today we’re going back to the folks at Cabela’s to look at another event based email. Unlike the last event based email I discussed from Cabela’s, this one does a much better job of building a promotion around an important event for their core customers. Subject Line and Visible Text For this email, the subject…
Today’s email comes from the folks at Park DIA (a parking provider for the Denver International Airport). I love cause based marketing, but this is not the way to go. The idea behind it is fine, but the implementation leaves a lot to be desired. Subject Line and Visible Text For the subject line, Park…
I do love me a good pair of socks. Today’s email comes from the folks over at Stance, and man do they make some solid socks. Let’s take a look and see how Stance sets themselves apart from the rest of the sock brands. Subject Line and Visible Text I do like the subject line…
Today’s email comes from the folks over at Cabelas. Hunting and fishing represents the vast majority of their business, so it comes as no surprise that they would send an email promoting this day (officially the 4th Saturday of every September). Subject Line and Visible Text In terms of a subject line, Cabela’s does a…
Engagement emails can be tough. The goal isn’t always clear, especially compared to standard sales emails. A sale email has a clear goal – sell more product. Engagement on the other hand, the goals are different. For MLB, the goal of the following email is to get current subscribers excited for the playoffs. While it…