Email Marketing Tactics and Strategies To Get You Back On Track
First, let me start by saying that not everyone loves these types of emails. Done the right way, April Fool’s products and emails are a great way to give your customers a chuckle while still getting some solid branding and sales traction. Today’s example absolutely shows the right way to do an April Fool’s product/email…
Today’s email comes from the folks over at Best Buy. Based on how the email was presented, it appears that this is a subsection of their normal list, as the email came from “Best Buy Top Deals” instead of from “Best Buy”. Let’s go through it: Subject Line and Visible Text Best Buy leads their…
Today’s email comes from the folks at The Sock Drawer who are getting an early jump on Valentine’s Day. I received this email on Jan 17th, so that’s a full four weeks before the greatest of all Hallmark Holidays. Let’s take a look: Subject Line and Visible Text For this email, we get the following…
Today’s email comes from the fine folks over at Bombas. As many are doing at this time of the year, Bombas is using this email to circle back to New Year’s Resolutions, which, let’s face it, are pretty much always “get in shape and lose weight”. While this email message is popular for early January,…
Today’s emails come from the folks over at Lululemon. Once again, we have a fantastic example of a solid, two email welcome series. Upon signing up, I received the following email with the subject line “We’re so excited you’re here”: This is everything a first email in a welcome series should be. It introduces the…