Email Marketing Tactics and Strategies To Get You Back On Track
Today’s email comes from the folks over at Best Buy. Based on how the email was presented, it appears that this is a subsection of their normal list, as the email came from “Best Buy Top Deals” instead of from “Best Buy”. Let’s go through it: Subject Line and Visible Text Best Buy leads their…
Today’s email comes from the folks at The Sock Drawer who are getting an early jump on Valentine’s Day. I received this email on Jan 17th, so that’s a full four weeks before the greatest of all Hallmark Holidays. Let’s take a look: Subject Line and Visible Text For this email, we get the following…
Today’s email comes from the fine folks over at Bombas. As many are doing at this time of the year, Bombas is using this email to circle back to New Year’s Resolutions, which, let’s face it, are pretty much always “get in shape and lose weight”. While this email message is popular for early January,…
Today’s emails come from the folks over at Lululemon. Once again, we have a fantastic example of a solid, two email welcome series. Upon signing up, I received the following email with the subject line “We’re so excited you’re here”: This is everything a first email in a welcome series should be. It introduces the…
One of the things that always surprises me is when I see companies batch blasting their full email list without thinking about the negative ramifications. Simply put, if you’re not paying attention to your list’s open rates and bounce rates, you are doing yourself a disservice. With that in mind, here are a couple of…