Email Analysis – Kohl’s Clearance Sale

Ah, the clearance sale. Take all the stuff that didn’t sell, throw it on a page with deep discounts, cross your fingers, and hope to move some dead inventory. The clearance sale email announcement gets handled in several different ways, but today we’ll look at how the folks at Kohl’s makes the announcement. Subject Line […]

Email Analysis – Traeger BBQ Chili Burger (Engagement)

Today we’re taking a break from the standard sales emails to look at the importance of customer engagement and retention. We go back to the fine folks at Traeger Grills for a fine example of how a company can use content to build customer loyalty, engagement and retention. Subject Line and Visible Text Traeger does […]

Email Analysis – SuperHeroStuff Welcome Email

Today’s email comes from a smaller indie shop called Super Hero Stuff. I always love looking at emails from indie shops, as they tend to be a bit less polished than the big box names while also really putting a clear focus on customer interests. Subject Line and Visible Text This email offers a subject […]