Email Marketing Tactics and Strategies To Get You Back On Track
This is an interesting one. I saw an email this morning from the folks over at Hot Topic promoting a Harry Potter sale. The email looks great, but I found the subject line to be a bit disappointing. Let’s discuss: Subject Line and Visible Text First off, let me say that I do appreciate the…
Ah, the storewide sale. As I have mentioned in previous posts, the storewide sale can be a significant challenge from an email production standpoint, as the temptation is always to jam as much best selling, on sale stuff into your email in order to entice curious customers. Let’s take a look and see how the…
Columbus Day is coming up in a few days, which means that I’m waking up this morning to a Promotions box that’s starting to fill with Columbus Day Sale announcements. As every email marketer knows, the biggest challenge with email is simply coming up with a topic to discuss on a regular (or for most…
Today we’re going back to the folks at Cabela’s to look at another event based email. Unlike the last event based email I discussed from Cabela’s, this one does a much better job of building a promotion around an important event for their core customers. Subject Line and Visible Text For this email, the subject…
Today’s email comes from the folks at Park DIA (a parking provider for the Denver International Airport). I love cause based marketing, but this is not the way to go. The idea behind it is fine, but the implementation leaves a lot to be desired. Subject Line and Visible Text For the subject line, Park…