So let me start off by saying that I pretty much love everything about this email from the folks over at REI. The subject line, the visible text, the body, everything. As far as I’m concerned, this is pretty much the exact right way to do a clearance sale email. Subject Line and Visible Text […]
The Problem with Subject Line Emojis
For the past several years, email marketers have tried using emojis in their subject lines in order to drive opens. The concept makes sense, as we’re looking for just about anything to make our emails stand out in very crowded inboxes. The problem though is that they either get overused or the emojis simply don’t […]
Email Analysis – Kohl’s Clearance Sale
Ah, the clearance sale. Take all the stuff that didn’t sell, throw it on a page with deep discounts, cross your fingers, and hope to move some dead inventory. The clearance sale email announcement gets handled in several different ways, but today we’ll look at how the folks at Kohl’s makes the announcement. Subject Line […]
Email Analysis – TripAdvisor (Abandonment)
Today’s email comes from the folks over at TripAdvisor.com and is a perfect example of how abandonment emails work. Ok, technically it isn’t a true cart abandon, but it was sent as a result of my browsing through things to do in La Jolla (as I’ll be heading there in a couple months for a […]
Email Analysis – Wine.com Sale on Sale
Today’s email comes from the folks over at Wine.com. The focus of the email is pushing an extra 10% savings on cases of wine (pretty sweet deal in my opinion). Let’s take a look and see what we’ve got: Subject Line and Visible Text Wine.com grabs our attention with a subject line that reads “Sale […]
Email Analysis – Bose Soundbar 700
Today’s email comes from the folks over at Bose. Bose is a company I would call an infrequent emailer. I don’t see emails from them very often, which isn’t a huge surprise given their limited product line. When a company only has a handful of products, you can burn your email list out really fast […]
Email Analysis – Traeger BBQ Chili Burger (Engagement)
Today we’re taking a break from the standard sales emails to look at the importance of customer engagement and retention. We go back to the fine folks at Traeger Grills for a fine example of how a company can use content to build customer loyalty, engagement and retention. Subject Line and Visible Text Traeger does […]
Email Analysis – Bluehost Reactivation
Today’s email comes from the folks over at Bluehost. As a former customer, Bluehost has sent me a reactivation email to earn my business back. Subject Line and Visible Text Bluehost offers a solid but fairly standard subject line – “A special price to welcome you back.”. The subject line is enticing without giving away […]
Email Analysis – SuperHeroStuff Welcome Email
Today’s email comes from a smaller indie shop called Super Hero Stuff. I always love looking at emails from indie shops, as they tend to be a bit less polished than the big box names while also really putting a clear focus on customer interests. Subject Line and Visible Text This email offers a subject […]
Email Analysis – Chubbies This. Ends. Now.
Ah, good old Chubbies. This is probably one of my favorite companies to talk about from an email perspective. I’m not alone when it comes to loving this brand, as most email marketers are very aware of just how awesome these guys are at email. For those who haven’t ever heard of the brand, they […]