As email marketing folk, we do love to exploit celebrate every holiday on the traditional calendar (not to mention all the weird, quirky and completely made up ones). Why is it then, that when I looked at my promotions box this afternoon, I only saw three (3) emails referencing Veteran’s Day in the subject line?…
Welcome Series Done Right – TOMS
Let me just say, I love what TOMS does with their email marketing. They have such a clear understanding of how to do email right. A perfect example of this is the short, but high impact introduction series they send out. For those who are not familiar with this email marketing tactic, it goes something…
Email Analysis – Smartwool Monthly Drop
When it comes to email, arguably the biggest challenge a marketer faces is simply coming up with things to talk about. Content is an insatiable monster, so finding creative ways to feed the beast in order to keep useful and interesting emails flowing is an absolute imperative. With that in mind, let’s look at one…
List Segmentation Strategies – Geographical
When most email marketers think about segmenting their lists, one of the lesser used (but highly effective) tactics available is segmenting by geography. This select gets used quite a bit by direct marketers, but email marketers tend to overlook this option. Why is it so overlooked? Simply put, you need to think a little outside…
The Risks and Rewards of Changing Your “From” Name
Yesterday’s email from Bounty Hunter Wine got me thinking. Occasionally I will get emails from companies where a company will use a personal name or a variant of their company name in the “From” section of the email. It is an interesting strategy used to make an email stand out from the rest of your…